Welcome to Lifecare Essentials

We care for your life

About Lifecare

Founded in 2014, Lifecare Essentials is a multinational company headquartered in Vienna, Austria. The company develops, produces and distributes high-quality nutritional supplements worldwide. Lifecare is particularly specialized in research and development with a focus on export.


The company is constantly dedicated to perfecting its overall business model, innovative sales and marketing strategies and B2B collaborations, as well as developing optimal and unique products. Lifecare researches the latest product trends on a daily basis, informing market trends as well as new customer segments in the areas of pharmaceutical nutrition, mental and physical health, and beauty and lifestyle.


Lifecare has set itself the goal of making a valuable contribution to the topic of health. As the slogan says: We care for your life. Therefore, a special focus is placed on the topic of product development in order to support all people in all situations of life with highly qualified nutritional supplements in the best possible way.


Lifecare Essentials – Authentically Viennese

The identity


As exclusive and diverse as Vienna, the company’s headquarters, is, so is Lifecare’s team. Talents from different specialties and countries. The team members come from Austria, Croatia, Germany, Hungary, Italy, Moldova, Romania and Serbia. The individuality and the different characters are reflected in the working culture and the professional relationships with deb partners, clients and consultants. This synergy manages to form an authentic and unique employee culture. Meet our team.


Product development as the focus of the company is lived with a strategic, progressive and holistic approach. Lifecare Essentials focuses on creativity, curiosity and originality, and team members are developed and trained with this in mind. Lifecare closely follows the latest industry trends in health, nutrition and beauty, working with esteemed industry experts and consultants. Additional impartial, external consulting also assist with valuable insights for concept validation.


Structured, organized, punctual, precise, dedicated, efficient, focused are some of the attributes attributed to Vienna and the Viennese. Lifecare lives up to this reputation by aligning work ethic and customer service with the highest industry standards. Service orientation, dedication, professionalism, reliability and a willingness to go above and beyond are just a few of the qualities the company is committed to.


The dietary supplements are produced in compliance with the strictest quality standards, with particular attention to environmental responsibility.
The products guarantee a simple and uncomplicated application and are offered in encapsulated solutions, in powder or also liquid. Vegan capsules are used for this purpose, which are free of allergens, gluten, lactose, added sugar, flavors or dyes. All organic and pure.

The supplements are formulated so that the carefully selected ingredients can be strategically combined to complement each other and ensure maximum bioavailability, tolerability and efficacy.
The heart and soul of Lifecare is not only in product development – but also in its responsibility to society. The company aims to inspire healthier lifestyles. Together with experts, the company researches customer needs to provide you with the best products and supporting information about their individual interests and personal health goals.

The brands

Lifecare products are developed in Austria and produced in Germany and Austria. The strength of the company is the knowledge based on the results of years of research. In the development of each product, the team is supported by nutrition experts and researchers from the University of Vienna, Austria. In close coordination with them, Lifecare develops a formula that targets a specific consumer need, guarantees high efficacy and meets high pharmaceutical standards.

Every product of the B! TONIC® Essentials line represents a unique formulation selected and developed with the aim of providing the body with an essential amount of daily nutrients: from vitamins to minerals, from fatty acids to antioxidants. The high bioavailability and the right mix of ingredients ensure that the body receives the nutrients it needs for the proper functioning of the selected important metabolic pathways. Therefore, the products of the Essentials line are highly efficient in supporting general well-being and maintaining physical and/or mental health, and are therefore intended for the general public and suitable for any point of sale.

The B! TONIC® Essentials line includes the following supplements: Golden Oils Forte, Terra Liver, Orange Immune, Silver Bones, Real Energy, Rosa Spirit, Lady, Man, Green Metabolism, Platinum Aminovital, Blue Sleep

B! TONIC® Medical is a range of dietary supplements with selected and optimized ingredients that complement specific medical therapy and help with hormone, enzyme or metabolic deficits or with recovery after treatments. These dietary supplements are developed in collaboration and for the attention of medical professionals, require a trained exchange of information with the customer at the point of sale and are therefore mainly recommended for distribution in pharmacies.

The B! TONIC® Medical line currently includes the following preparations: PRIMOFERTIL, DUALFERTIL, VITAMIN D + ZINC, DIGESTIAL, INULINOPRIM, PROSTAPRIM and NOSTRESSPRIM

Top performance in everyday life, intellectual and creative excellence at work or personal success in sports – the B!TONIC® performance supplements support those physical, mental and emotional factors that are essential for greater performance in a variety of disciplines. For sharpened senses, more motivation and stamina, concentration and attention, recovery and regeneration as well as satisfaction. The performance supplements are developed and manufactured on the basis of the latest findings from science and practice.
What is special about this product concept is that the specialized formulations offer those nutrient blends that are relevant for the various types of sports. The B!TONIC® Performance line currently includes the following supplements: 100% Performance, 100% Marathon, 100% Tennis, 100% Yoga and 100% Management.
These are dietary supplements, which are developed in Austria and manufactured in Germany with standardized ingredients and active ingredients in medical and pharmaceutical quality.
100% VEGAN – The products do not contain derivatives of animal products. The capsule shell comes from a vegetable shell of pine to facilitate the absorption of active ingredients. Unlike many other supplements that use shells of animal origin, incidences of hormones nor heavy metals can be excluded.
These are natural products from Austria and are available in all pharmacies via the Pharma Zentral Nummer (PZN).
The products contain without exception the best of nature. Pure natural products, suitable for allergy sufferers and usually organic and vegan, form the basis for “hello, I am” food supplements.
Capsule shell of vegetable base, which are made of HPMC. These are more suitable in the digestive process, unlike capsules made of pure cellulose. The HPMC capsules are water soluble and therefore much more recommended for use.
The “hello, I am” product line was subordinated to the four elements and consists of the “green line” (earth), “red line” (fire) and “blue line” (water, air).

The Team

Maximiliane Müller


Beatrice Piringer

Supply and Key Account Manager

Iulia Berger

Product development manager

Patrick Huemer

Marketing manager

Aleksandar Arandelovic

International Sales Manager

Lara Chatziathanassiou

Account Manager

Erwin Tauber

Sales representive AT+DE

Laura Verzilli

Online Marketing & Product Manager



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