Welcome to Lifecare Essentials

We care for your life

About Us

Lifecare Essentials is a multinational pharmaceutical company headquartered in Vienna, Austria. The company specializes primarily in the development, manufacture and distribution of high-quality nutritional supplements.


Established in 2014, our teams have committed last 8 years to perfecting the general business model, developing most optimal yet unique products, generating innovative sales and marketing strategies and B2B cooperation modules.


We are dedicated to constant improvement and ongoing education concerning market trends and emerging customer segments in the areas of pharmaceutical nutrition, mental and physical health as well as beauty and lifestyle.


Lifecare Essentials – Authentically Viennese


– long known as a melting pot of different cultures, Vienna is still a multicultural capital known for its inclusivity and diversity. Accordingly, our company attracts and retains many talents with different backgrounds and experiences. Our team members come from Austria, Croatia, Germany, Hungary, Italy, Moldova, Romania and Serbia. Our individuality and character are reflected in our work culture and professional relationships with our partners, customers and consultants, while the synergy creates an authentic and unique employee culture. Meet our team.


– strategic, progressive and holistic approach applied to both product development and customer service. At Lifecare Essentials, we stimulate the creativity, curiosity and originality of our team members and focus on their development and education. We closely follow the latest industry trends in nutrition and health. We work with esteemed industry experts and consultants to provide additional impartial, external advice, insights and concept validation.


– structured, organized, punctual, precise, committed, efficient, focused are some of the things you would say about Vienna and the Viennese. We strive every day to live up to this reputation by aligning our work ethic and customer care with the highest industry standards. Service orientation, commitment, professionalism, keeping promises and a willingness to go beyond the usual are just some of the qualities to which we are committed.


While developing our supplements we do not only follow the strictest quality standards, but also rely on our proven formula for success:

We make sure that our products guarantee a simple and uncomplicated application. With a few exceptions, the products are offered in encapsulated solutions. For this we use vegan capsules that are free of allergens, gluten, lactose, added sugar, flavors or dyes. All organic and clean.

Our supplements are formulated in such a way that the ingredients are carefully selected and strategically combined to complement each other and ensure maximum bioavailability, tolerability and effectiveness.

But we don’t just put our thoughts, heart and soul into product development – it’s also especially important to us to inspire our customers to live healthier lifestyles. Together with our team of experts, we research the needs of our customers to provide you with the best products and exciting information about your individual interests and personal health goals.

B!TONIC® is our self-developed brand for high-quality dietary supplements. The brand is designed as a tailor-made health solution that complements the modern lifestyle and dietary habits.

Developed in Austria for all lifestyles. Produced in Germany. Our strength is the knowledge to produce nutrition at pharmacy level. In the development of each individual product, our team is supported by nutrition experts and researchers from the University of Vienna, Austria. In close cooperation with them, we work together to develop a recipe that is aimed at a specific consumer need, guarantees high efficacy and meets high pharmaceutical standards.

Every product of the B! TONIC® Essentials line represents a unique formulation selected and developed with the aim of providing the body with an essential amount of daily nutrients: from vitamins to minerals, from fatty acids to antioxidants. The high bioavailability and the right mix of ingredients ensure that the body receives the nutrients it needs for the proper functioning of the selected important metabolic pathways. Therefore, the products of the Essentials line are highly efficient in supporting general well-being and maintaining physical and/or mental health, and are therefore intended for the general public and suitable for any point of sale.

The B! TONIC® Essentials line includes the following supplements: Golden Oils Forte, Terra Liver, Orange Immune, Silver Bones, Real Energy, Rosa Spirit, Lady, Man, Green Metabolism, Platinum Aminovital, Blue Sleep

B! TONIC® Medical is a range of dietary supplements with selected and optimized ingredients that complement specific medical therapy and help with hormone, enzyme or metabolic deficits or with recovery after treatments. These dietary supplements are developed in collaboration and for the attention of medical professionals, require a trained exchange of information with the customer at the point of sale and are therefore mainly recommended for distribution in pharmacies.

The B! TONIC® Medical line currently includes the following preparations: PRIMOFERTIL, DUALFERTIL, VITAMIN D + ZINC, DIGESTIAL, INULINOPRIM, PROSTAPRIM and NOSTRESSPRIM

Top performances in everyday life, intellectual and creative top performances at work or personal successes in sports – our B! TONIC® Performance Supplements support those physical, mental and emotional factors that are essential for your performance in a wide variety of disciplines. For sharpened senses, more motivation and perseverance, concentration and attention, recovery and regeneration as well as satisfaction. The service supplements are developed and manufactured on the basis of the latest findings from science and practice.

The special feature of our product concept: Our specialized formulations offer those nutrient mixtures that are relevant for the various sports. The B! TONIC® Performance line currently includes the following supplements: 100% Performance, 100% Marathon, 100% Tennis, 100% Yoga and 100% Management.

Maximiliane Müller


Beatrice Piringer

Supply manager

Iulia Berger

Product development manager

Patrick Huemer

Marketing manager

Aleksandar Arandelovic

International Sales Manager

Cecilia Nemeth

communication manager

Erwin Tauber

Sales representive AT+DE

Phone and Mail